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Social media has become an integral part of our daily lives, connecting people from all around the world and providing businesses with a powerful platform for marketing their products and services. Digital marketing on social media has become a key component of many businesses' marketing strategies, allowing them to reach a wider audience and build stronger relationships with their customers. One of the primary benefits of social media marketing is its ability to reach a large and diverse audience. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have billions of users worldwide , making it possible for businesses of all sizes to connect with potential customers in almost any location. By creating and sharing engaging content on social media, businesses can build brand awareness, increase website traffic, and ultimately boost their sales. Another advantage of social media marketing can be its cost-effectiveness. Compared to traditional ...

Ecommerce isn’t the same we knew a decade ago. The rise of social media platforms like Facebook, WhatsApp, and Instagram has meant that there’s a new way to sell online – through social media platforms. And this is where Meesho comes in. Meesho is a social commerce platform that started with the aim of making it easy for women in smaller towns and cities to sell online. But its business model has taken a few twists and turns over the years. Today, Meesho is one of India’s leading social commerce platforms, with over 18 million registered users. Commision Meesho makes money by the commissions which they charged from the sellers. Whenever any reseller sells any product on the Meesho platform, 10-20% commission will charge from the seller of that product. Commission earned model is just like the E-Commerce platforms such as Amazo, Flipkart, etc. Note = Commission is not charged from the individual users (Resellers) but from the registered businesses’ (Sellers) who...

Amazon an E-commerce Tech giant to take place at lease of over 2,00,000 sq. ft in Pune's Kharadi. From report it seems to be that Amazon has leased the place for Amazon development centre .   Amazon Development Center  (India) has leased an office space spread over nearly 200,000 sq ft in information technology (IT) special economic zone (SEZ)  Gera Commerzone  in Pune’s  Kharadi  locality. The company has picked up the office space spread over four floors for a tenure of 10 years with total rentals of over Rs 208 crore, including rental escalations. The agreement includes a clause to escalate monthly rentals by 15% after every three years. Amazon Development Center (India), as a tenant, will also have a lock-in period of three years. Amazon Development Center (India) has paid Rs 1.79 crore as stamp duty for the lease transaction that was concluded and registered on January 13, showed the documents accessed through Propst...

Wayfair Inc . is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online.  it was founded in 2002, and currently offers 14 million items from more than 11,000 global suppliers. It has offices and warehouses throughout the United States and in Canada, Germany, Ireland and the United Kingdom. Wayfair to Layoffs 5% of its global workforce Another such company, Wayfair Inc has also announced a round of job cuts, said a person familiar with the situation on the condition of anonymity, adding that more than 1,000 employees will lose their jobs, according to Bloomberg news.  At initial Wayfair announced for 870 layoff of its global workforce now they have increased it to 1000. Layoffs are accelerating across the technology world since 2022. Many companies including Microsoft, Amazon, Twitter, Meta, and Ola have recently fired many employees and slashed the job opportunities.  And in queue Wayfair also joine...

Swiggy to lay off 380 employees, "The food delivery company's CEO Sriharsha Majety has given several reasons for the layoff and apologized for the decision that Swiggy has taken to reduce headcounts." As a person should not be demotivated by layoffs and to not to continue with other, he might be feeling down but on other hand he should go for more and more opportunity available in society. 'Jobs are available, just the criteria of joining is complicated by employee'